moses

Partner brand kit.

How to show moses next to your work: the logo, colours, type and words. For dentists, retailers and creators.

Colour.

Mostly white and charcoal, with black hairlines. The four tones are grounds for panels and tiles, never type.

Neutrals

  • White

    #ffffff

    RGB 255 255 255

    Page ground and print

  • Off-white

    #f1f1f1

    RGB 241 241 241

    Light panels and heroes

  • Charcoal

    #050606

    RGB 5 6 6

    Dark heroes, with white type

  • Off-black

    #181818

    RGB 24 24 24

    Type and the wordmark

  • Off-grey

    #57525a

    RGB 87 82 90

    Captions and small print

Tones

  • Sand

    #e0dfdb

    RGB 224 223 219

    Panels and tiles

  • Sea

    #bcccca

    RGB 188 204 202

    Panels and tiles

  • Sage

    #a0b6b3

    RGB 160 182 179

    Panels and tiles

  • Blush

    #ad92a5

    RGB 173 146 165

    Panels and tiles

Set type on a tone in off-black. No gradients, shadows or tints.

Type.

moses is set in one typeface, Univers Pro 45 Light. Use it for everything you make for moses.

Heading, 40px (32px on phones)
Everything sheds.
Title, 24px (20px on phones)
How it works
Text, 16px (15px on phones)
Our material breaks down into a molecule your body already produces.
Small, 12px (11px on phones)
Captions, labels and fine print
  1. 1One weight, Light 300. Never bold or italic.
  2. 2 Hierarchy comes from size and from black against grey.
  3. 3 Line height 1.2 for headings, 1.4 for text.
  4. 4 Sentence case. No all caps.
  5. 5 Never mix in a second typeface.

How to write about moses.

Short, concrete and lowercase. Use the descriptions as they are, or cut the long one down.

  1. 1Write moses in lowercase, even at the start of a sentence.
  2. 2 Use sentence case. Headings end with a period; buttons and labels don’t.
  3. 3 Speak to the reader as “you”, in short, concrete sentences.
  4. 4 Write product names as they are: Unplastic Retainer, Travel Case. “Unplastic” never stands alone.
  5. 5 No emoji. Make only the claims on moses.com; ask us before you add one.

Short description

moses makes the Unplastic Retainer, the first retainer designed not to leave persistent microplastics behind. Its material breaks down into a molecule your body already produces.

Long description

moses makes the Unplastic Retainer, the first retainer designed not to leave persistent microplastics behind. Most retainers are made from PETG plastic. Ours is made from a material that breaks down into a molecule your body already produces. moses tests the things that touch your body every day for contaminants, leachables and microplastics, publishes what it finds, and builds something better when the standard is too low. Learn more at moses.com.

Need something else?

Ask us for files, photos or help with a layout.

partners@moses.com